Podcasting for Profit by Leesa Barnes

Author:Leesa Barnes
Language: eng
Format: epub
Publisher: Maximum Press
Published: 2012-07-24T00:00:00+00:00

Trade Shows, Conferences, and Expos

According to the International Congress and Convention Association (ICCA), the United States and Germany ranked number one and number two respectively as the most popular countries for international conventions and meetings. 2 The ICCA also identified 5,838 events that took place in 2006, an increase of 523 events over 2005. The conference and trade show market continues to grow. By running a trade show or conference, you can educate a lot of people at once about podcasting. You can just organize all the details for the event and invite speakers to lead sessions on how to podcast. Exhibitors who are eager to showcase their product or service to those willing to buy will pay for space at your expo. Collecting fees for booths from exhibitors, plus getting advertising from companies to have their logos prominently displayed at the event, are just a couple ways to cover expenses.

The tools you use to hold your trade show or conferences are varied. You can go the traditional route and hold your event in a large auditorium or you may choose to hold an expo online using an online meeting tool or even the telephone. Here are some ways you can use the trade show and conference model to make money indirectly from podcasting.

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